Develop a digital platform to help connect millennial renters and homeowners to local home service professionals.
diy her?! i hardly knew her!
YOU KNOW WHAT THEY SAY
We had the suspicion that millennials were not as averse to DIY-ing or as incapable as our stakeholder believed. In our research plan, we made sure to include touchpoints for all the assumptions we identified in our brief.
We dove deep into the home services sector through competitive analysis and domain research. Equally important to the equation was discovering user’s habits when it came specifically to servicing their home, and how they engage with on-demand services more generally.
appealing to the DIY market.
Our cumulative research revealed an interesting opportunity for our stakeholder to
double their audience
DIY HER? I HARDLY KNEW HER!
We grasped the problem space for our users. So what was next? The ideation process, of course!
We started ideation to work towards developing solutions for our user’s now-defined problem. We brainstormed, took the best of that and then mind mapped. Then we 6-8-5’d three distinct concepts - I was responsible for concepting the DIY section of the iOS app.
The DIY Projects screens alongside a Tools + Materials knowledge-base hoped to answer some user frustrations:
DIY concept prototype
We came to the conclusion that a whole section of the app needed to go. Which one you ask? I revisited our initial research and pulled our key takeaways. I applied the new lens of our usability test results to our prior research by affinity mapping it all!
TO QUOTE THE IRREVERENT N*SYNC…
Bye, bye, bye… BYE BYE!
I uncovered there was no data to support the social and rewards area of our app besides the initial ask of the stakeholder. Don’t worry, dear viewer, the DIY pages were safe!
After our usability insights were established, we returned to the cross hairs of define and develop in our double-diamond design model and iterated our design principles, our problem statement, and our product.
Affinity map with entirety of project research
We refined our prototype for intuitiveness, efficiency, and accessibility. After another the round of iteration post-usability, we reached the end of this project’s design process, had our final deliverables and future recommendations.
When it comes to the convergence process, I find one of the most helpful instruments in aligning and structuring a product’s component parts is the site/app map (view here).
Another extremely valuable tactic for meaningful convergence is the creation and subsequent utilizing a team-wide wireframe kit & library. I take a significant amount of pride in the level of organization of kits I’m responsible for, such as the one below:
What?? The UX is confusing!? That’s not why we’re here!
We developed and converged our concepts into a mid-fidelity prototype to bring to our users. Because of the tight timeline, we had to skip concept testing and move straight into usability testing with an understanding that cuts would be made to our final product.
We structured our usability test to test individual concepts as well as general usability to see what worked and what didn’t (raw data table below). We found that the app #didtoomuch, leading our users to experience some confusion regarding it’s overall purpose.
YOU’RE DOING **THE MOST** RN
Once we had an idea of how it would all fit together...
The sum of these parts informed our design principles, and like NPR, we had All Things Considered.
We had our problem.
DOOON’T STOP! FIND MEEEEEEEANING!
Hold on to user’s feeeeeeelin-iii-ingggs!
Yikes. I concede the fact that was a stretch of the predominantly-white-frathouse-at-2am-any-given-night variety but it will make more sense relatively soon, I promise!
Once we had a lay of the land, we defined our user’s problem. We took our insights from the research phase and made multiple affinity diagrams as a way to synthesize our research and uncover insights from our users.
We took our insights and used a number of design tools to empathize with our users. We crafted personas, use cases and journey maps (Journey maps. JOURNEY maps. Get it?? Journey??? I told you it’d get better!).
DIY Screen successes